CREATIVITY

On wikipedia.com “creativity” is defined as “a mental process involving the generation of new ideas or concepts, or new associations between existing ideas or concepts.” We usually associate creativity with art, literature, science, or other activities that involve higher levels of mental processes and what we call “thinking outside the box.” However, one can be creative even with daily routine. Dressing up, making notes, taking pictures, cooking, making an excuse for not completing an assignment on time or writing an email to a friend, all this involves creativity to some extend.

To me, creativity is an integral aspect of our lives that makes each and every one of us unique. It is our ability to come up with ideas, to solve everyday problems, to make connections between our past and present experiences, and to draw conclusions. When we say that someone is not creative, what we probably mean is that they are not capable of coming up with original ideas.

Today, the word creativity is used more and more often to talk about the ways companies do their business. Creativity is especially important in such areas as marketing and PR, branding, advertising, promotions and sales. Companies make huge efforts to create and sustain their unique images, to reach out to and establish exclusive relationships with their current and potential customers and stakeholders. Organizations have to be very creative to differentiate themselves from their competitors, to appeal to their potential and current customers — in other words, to succeed. In some industries, such as show business, fashion, and mass communications, creativity is vital.

Some websites I consider to be highly creative are
www.subservientchicken.com
www.sidekick.com
www.chipneville.com
www.altoids.com