Just when we though that the social media marketing and PR were putting an end to the era of often aggravating online advertising, statistics show exactly the opposite. According to a recent article in LA Times, online advertising is “growing so fast that in 2008 it is projected to surpass ad spending on TV, radio and movies combined for the first time ever.”
I know. Wow!
There is yet a reason to why the numbers are so high. Research companies like Outsell Inc., count the money spent on websites as part of companies’ online advertising costs, because websites are increasingly used for marketing. Well, dah… I personally don’t agree with this measurement system. Putting a good website together and placing a banner ad on MySpace are two different thins. It seems that folks at Outsell are confusing online marketing with online advertising. But, oh well.
“The 1,088 US-based companies surveyed will spend $61.5 billion, or 61.8% of their online advertising and marketing budgets, on their own sites, siphoning away money from other options, he said,” goes on the article. To marketing professionals these numbers mean that those who still “don’t get” new media marketing, need to hurry up. And to those who do – high five.