A few day ago I came across a LinnkedIn discussion about ‘What is the most important thing to know about marketing?’. It was interesting to read people’s personal opinions on what marketing is all about. But that discussion also made me think. And after some considerations I came to this conclusion:The most important thing to know about marketing, is that its end purpose is to sell the product. Too often we get caught up in 'being creative,' 'having fun,' 'building relationships' and such. No matter how cool/cutting edge your marketing activities are, if they are not selling the product (one way or another), you are doing something wrong.
The market, your customer, target segments, market’s needs, creative approach, listening and responding, which were some of the answers on that discussion, are all very important components of marketing. However, everything you do and how you do it must eventually translate into sales/profit. Otherwise, you are wasting your company's resources on people and activities that won't positively impact the bottom line.
If you are a member of the Marketing Communication group, you can view this discussion here.
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