Recommended Readings of the Week

Here are a few great articles for you to check out this Sunday afternoon. This week I wanted to focus on B2B social media marketing. While many B2C companies have been very successful with communicating with their audiences via social media channels, good examples of effecting B2B social media marketing are harder to come by. I hope, the following articles will inspire you and help you get your arms around online marketing for your B2B company.

Making Social Media Work For Manufacturers – Learn how Sterling Surfaces, a manufacturer “which makes pretty much anything you can dream up out of solid surface materials like Coraine,” uses social media to reach and communicate with its audience. And find out why social media marketing might not work for you.

Making the ROI case for social media – Having trouble calculating the ROI of your social media efforts? Then you need to check out this article by Paul Gillin, a B2B social media marketing expert. According to Paul, all you need to measure the ROI of social media is to know the value of your customer. Once you know what your customer is worth, everything else will fall into place.

How to Use Your Blog to Drive Social Sales – I agree, it’s nice to have people follow you on Twitter, comment on your blog and leave Facebook likes. But are your social media efforts bringing you money? Read this post to find out how to use your blog to increase sales… without being salesy.